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A DAY BUILT ON BIG IDEAS

Experience NPR’s How I Built This Summit with Guy Raz

October 16, 2018
Yerba Buena Center for the Arts
San Francisco, CA

Like NPR's How I Built This with Guy Raz podcast, the inaugural one-day summit brings together a community of big thinkers for a day of stories and activities that can inspire your own venture: business, non-profit, creative, and beyond. 


IDEAS

Discover new ideas by learning from leading entrepreneurs such as Rent the Runway’s Jennifer Hyman, Airbnb’s Joe Gebbia, Lyft’s John Zimmer, Stitch Fix’s Katrina Lake, and Lisa Price of Carol’s Daughter as How I Built This creator and host Guy Raz interviews them on our main stage.


SKILLS

Build the tactical skills you need to make your big ideas happen. You’ll hear from experts who have been there, done that, and built this. With topics ranging from increasing your user acquisition to improving your pitch, a series of concise lessons will give you important takeaways and get you on the right track.

Sponsored by GoToMeeting


SUPPORT

Interact with peers who can relate to what you’re going through in conversations led by experts. You’ll realize you’re far from alone while learning techniques that can help you overcome common challenges.


NETWORKING

Connect with fellow business owners during each of your meal breaks, including the "Birds of a Feather" Networking lunch.


MENTORSHIP

Premier ticket holders will experience a pre-summit reception and one-on-one mentoring session.

Sponsored by American Express




 
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 Photograph by Kara Frame/NPR

Photograph by Kara Frame/NPR

GUY RAZ

Creator and Host of How I Built This

The creative force behind How I Built This, Guy Raz is an entrepreneur at heart. As a journalist, storyteller, and creator, he brings to his work a characteristic style that has been honed in the field, on the air, and in top podcasts like TED Radio Hour and Wow In The World.


MAIN STAGE SPEAKERS

 
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 Photograph courtesy Katrina Lake

Photograph courtesy Katrina Lake

KATRINA LAKE

Founder of Stitch Fix

Katrina is the founder and CEO of Stitch Fix. Prior to founding the company in 2011, Katrina managed the blogger platform at Polyvore, a fashion e-commerce company, and served as an associate at The Parthenon Group, a consulting firm, and Leader Ventures, a venture capital firm. She also serves on the Board of Directors of GrubHub, Inc., an online and mobile food delivery service. Katrina holds a B.A. in Economics from Stanford University and an M.B.A. from Harvard University.


 Photograph courtesy Joe Gebbia

Photograph courtesy Joe Gebbia

JOE GEBBIA

Co-Founder of Airbnb

Joe Gebbia is the co-founder and CPO of Airbnb, serving on the Board of Directors and Executive staff, while leading Samara, Airbnb’s in-house design and innovation studio. Airbnb’s groundbreaking service began in his San Francisco apartment and spread to 4.5 million+ listings in more than 191 countries, creating a new economy for thousands of people around the world. His lifelong appreciation for art and design led him to the Rhode Island School of Design (RISD), where he earned dual degrees in Graphic Design and Industrial Design. Gebbia now serves on the school’s Board of Trustees.


 Photograph courtesy Lisa Price

Photograph courtesy Lisa Price

LISA PRICE

Founder of Carol's Daughter

With $100, her own kitchen, and a determination to follow her dream, Lisa Price, founder of Carol's Daughter, Inc., grew her beloved hobby of creating fragrances, creams, and oils into a multi-million beauty empire. In 1994, the burgeoning entrepreneur founded Carol's Daughter, a natural hair care product company that she named for her mother. The company’s high-quality collection started an industry-wide movement in natural beauty products, and placed Price as a pioneering figure in the space.


 Photograph courtesy John Zimmer

Photograph courtesy John Zimmer

JOHN ZIMMER

Co-Founder of Lyft

John Zimmer is the co-founder and President of Lyft. His interest in transportation began in college, where he learned that cars remain parked 96% of the time and only occupy 20% of their seat space when in use. After graduating first in his class from Cornell’s School of Hotel Administration, John spent two years at Lehman Brothers. In 2008, he left Lehman to rideshare his way from New York to San Francisco and join co-founder Logan Green in launching Zimride, and eventually Lyft. With Lyft, John’s goal is to improve people’s lives by creating transportation and cities that are more affordable, sustainable, and community-oriented.


 Photograph courtesy Jennifer Hyman

Photograph courtesy Jennifer Hyman

JENNIFER HYMAN

Co-Founder of Rent The Runway

Jennifer Hyman is the co-founder and Chief Executive Officer of Rent the Runway, a company that is disrupting the $1.7 trillion fashion industry by introducing clothing rental as a utility in women's everyday lives. In her role, she sets the strategic priorities and leads the company in growing all areas of the business, including marketing, technology, product, logistics, and analytics. She co-founded Rent the Runway in 2009 with Jennifer Fleiss, and has since raised over $190 million in venture capital, growing the business to 8 million members, 1,200 employees (which is over 70% female and 70% minority) and 500 designer brands. As the CEO, Jennifer has built Rent the Runway from an idea into a profitable, high-growth company – and one of the most beloved brands in the U.S.


 Photograph courtesy Olly

Photograph courtesy Olly

ERIC RYAN

Co-Founder and Brand Architect of Method Products; Co-Founder of Olly

Eric makes soap. Really nice-smelling soap that's non-toxic and good for the planet. It’s really beautiful, too. He and his high school buddy Adam started method in 2001 and have since built it into a global industry leader for both design and sustainability. Most recently, Eric has shifted from soap maker to pill pusher with the launch of Olly, a new start-up with the goal of disrupting the nutritional supplement category. Eric has been named an eco-leader by Vanity Fair, an eco-revolutionary by Time, and Person of the Year by PETA. He was also a recipient of the Clinton Global Citizen Award and was named to Fortune’s 40 under 40. Sadly, he is now over 40.


 Photograph courtesy Ripple Foods

Photograph courtesy Ripple Foods

ADAM LOWRY

Co-Founder and Chief Greenskeeper of Method; Co-Founder and Co-CEO of Ripple Foods

Adam Lowry is co-founder & co-CEO of Ripple Foods. Ripple is disrupting the $100+ billion dairy market with plant-based milks that are high in protein, low in sugar, and delicious. Prior to Ripple, Adam was co-founder of method products, PBC, the leading innovator in sustainable home cleaning products. Adam has also worked as a climate scientist at the Carnegie Institution for Science, where he developed software products for the understanding of climate change.


 
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 Photograph courtesy Morra Aarons-Mele

Photograph courtesy Morra Aarons-Mele

MORRA AARONS-MELE

Author of Hiding in the Bathroom

Morra Aarons-Mele is the author of Hiding in the Bathroom: A Roadmap to Getting Out There (When You'd Rather Stay Home). She is the founder of award-winning social impact agency Women Online, hosts the podcast Hiding in the Bathroom, and created the influencer network The Mission List. She was founding Political Director for BlogHer.com and has written for the Harvard Business Review, FastCompany, O the Oprah Magazine, Forbes, the Wall Street Journal, The New York Times, and The Guardian. As a blogger covering women, politics, and work, she has written extensively about events from the White House to the campaign trail to Harvard Law School. Morra is a graduate of Brown University and the Harvard Kennedy School, and lives in Boston, Massachusetts.

Support Track Speaker: Networking for Introverts


 Photograph courtesy Humu

Photograph courtesy Humu

LASZLO BOCK

CEO of Humu

Laszlo Bock is the CEO of Humu, a company making work better through science, machine learning, and a little bit of love. His New York Times bestseller, WORK RULES!, has been published in more than 20 languages. From 2006 to 2016, Laszlo was S.V.P of People Operations at Google and a member of their management team, growing the company to over 70,000 employees while ensuring the culture remained innovative and robust. During his tenure, Google was recognized over 150 times as an exceptional employer, and was named the #1 Best Company to Work For in the United States seven times. Laszlo is credited with creating the field of “People Analytics,” the application of academic-quality rigor and Google-paced innovation to people management.

Support Track Moderator: Building Great Culture from the Get-Go


 Photograph courtesy Cheryl Contee

Photograph courtesy Cheryl Contee

CHERYL CONTEE

CEO and Co-Founder of Fission Strategy

Cheryl is the CEO and co-founder of Fission Strategy, and the co-founder of Attentive.ly and #YesWeCode. Attentive.ly, a social listening and marketing automation tool for nonprofits, was the first tech startup with a black female founder to be acquired by a NASDAQ company (Blackbaud) in June 2017. Fission contributed to building early source code for Crowdtangle, a social media analytics software to help publishers around the world measure their performance on social media and identify great stories. Facebook acquired Crowdtangle in Jan 2017. Fission is the rare social enterprise that has participated in two successful startup exits.

Support Track Speaker: Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)


 Photograph courtesy Corey Ford

Photograph courtesy Corey Ford

COREY FORD

Co-Founder and Managing Director of Matter

Corey Ford is the co-founder and managing director of Matter, a start-up accelerator for entrepreneurs building scalable media ventures that strive to create a more informed, empathetic, and inclusive society. Matter invests seed capital and provides intensive support through a human-centered, prototype-driven start-up accelerator in San Francisco. Prior to Matter, Corey built Runway, a pre-team, pre-idea incubator for entrepreneurs at Innovation Endeavors. He also taught design thinking innovation at the Institute of Design at Stanford University, commonly known as the d.school. Corey began his career in public broadcasting, managing the production of 17 films for the series FRONTLINE, earning an Emmy and duPont-Columbia Gold Baton Award along the way.

Skills Track Speaker: Using Design Thinking to Plan Your Business


 Photograph courtesy Ellen Petry Leanse

Photograph courtesy Ellen Petry Leanse

ELLEN PETRY LEANSE

Author of The Happiness Hack

Author, Stanford instructor, and digital pioneer Ellen Petry Leanse harnesses 35 years of impact in Silicon Valley as she works with founders, leaders, and innovators. An alum of Apple, Google, and her own entrepreneurship, she balances her deep understanding of innovation with work in neuroscience, design thinking, and mindfulness practice. Ellen has been featured on CNN and The Today Show, and in Time, Vogue, Forbes, Inc., and Business Insider. She’s the author of the bestselling book The Happiness Hack, articles on leadership and gender equality, and a groundbreaking essay on language and empowerment that has received more than 10 million views.

Support Track Moderator: Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)

Speakers and schedule subject to change.

 
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MONDAY, OCTOBER 15

6:00-8:00PM

Premier Reception

Learn more about Premier tickets.


TUESDAY, OCTOBER 16

8:00AM

Registration Opens

9:00-9:30AM

Breakfast


MAIN STAGE SESSION

 
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9:30-9:45AM

Welcome

9:45-10:15AM

Joe Gebbia of Airbnb

10:15-10:45AM

Lisa Price of Carol's Daughter


BREAK-OUT SESSION

 
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11:00AM-12:00PM

Skills track

The Skills Track will feature subject matter experts delivering concise lessons across the wide range of skills every entrepreneur should develop.

Sponsored by GOTOMEETING

User Acquisition
How are you acquiring users and how much is your cost per acquisition? Increasing users and decreasing cost per acquiring them are key metrics you (and investors) will use to assess your company’s ability to scale. Learn quick tips to do both and how to operate in the new social media environment.

Using Design Thinking to Plan Your Business
With Corey Ford
Every business owner must grapple with being both single-minded and open-minded, focused and flexible. It's all in the timing. Learn the principles of design thinking and how you can apply them to your product roadmap and business plan.

 

SUPPORT TRACK

Support Track sessions will convene a community of trusted peers and advisers to help attendees tackle any challenge that’s thrown their way.

Networking for Introverts
With Morra Aarons-Mele
Network, network, network. It's conventional wisdom that your network brings all good things in business: getting a job, securing funding, finding great hires, and acquiring clients. But what if you're an introvert, and networking drains you? Don’t let it be a barrier. Define your networking goals and set parameters that work for you. Learn how to identify a game plan that fits your nature and your business plan.

 

Mentor Track for Premier Ticket Holders

15-minute one-on-one sessions

Sponsored by American Express

12:00-1:30PM

Peer Networking Lunch


MAIN STAGE SESSION

 
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1:30-2:00PM

Jennifer Hyman of Rent the Runway

2:00-2:30PM

John Zimmer of Lyft


BREAK-OUT SESSION

 
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2:45-4:00PM

Skills Track

The Skills Track will feature subject matter experts delivering concise lessons across the wide range of skills every entrepreneur should develop.

Sponsored by GOTOMEETING

Perfecting Your Investor Pitch
When you pitch investors you have a short window in which to grab their interest. Most investors agree: They only want to see a limited number of slides with some very specific issues addressed, and THAT'S IT. Learn what should be in your pitch (and why).

Which Funding Routes Are Right for Your Business?
Venture capital is only one of many routes to funding your business's growth. Learn about VC and other funding routes, and how to determine which routes are best for your business at its current stage.

Learn the Lingo: Common Financial and Investment Terms
Whether reviewing a term sheet or preparing for your next board meeting, you have to know your numbers and your terms cold. Understand how to speak the same language as your business stakeholders.

 

Support Track

Support Track sessions will convene a community of trusted peers and advisers to help attendees tackle any challenge that’s thrown their way.

Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)
Moderated by Ellen Petry Leanse with Cheryl Contee
As a founder of a company, you wear a lot of hats and bear a lot of responsibility. You're likely working outside your educational or experiential wheelhouse, so it's not unusual for entrepreneurs to feel like an imposter in the room. This workshop will be a place to talk about this and other anxieties as an entrepreneur. Learn tactics to know-what-you-don’t-know (and fix it), and also coping mechanisms to manage stress, recognize unhealthy behaviors, and silence the naysaying voices in your head that don't serve you or your business.

Building Great Culture from the Get-Go
Moderated by Laszlo Bock
You're building your company from the ground up, and one of your most important roles is establishing company culture. As a manager or team leader you set the tone for your team, and managers are one of the main reasons people go or stay in a job. Don't be the company or manager that people warn each other about. This session will focus on building a great culture from the get-go and on defining the explicit and implicit messages that will help get you there. Learn how to do a great job at both creating and communicating the culture you want.

 

Mentor Track for Premier Ticket HoldeRS

15-minute one-on-one sessions

Sponsored by American Express

MAIN STAGE SESSION

 
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4:35-5:05PM

Katrina Lake of Stitch Fix

5:05-5:35PM

Adam Lowry and Eric Ryan of Method

5:35-5:45PM

Closing Remarks

Speakers and schedule are subject to change.

 
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Yerba Buena Center for the Arts
700 Howard St
San Francisco, CA 94103

ACCOMODATIONS

We have a limited number of rooms for attendees at the Hilton San Francisco Union Square. They cost $369.00 for single or double occupancy. Please use this referral link to obtain the rate: https://book.passkey.com/go/nprhibt. These rooms are available on a first-come, first-served basis
 
If you have any special accessibility needs or to request an accommodation at the venue, please let us know by contacting us at hibtsummit@npr.org by September 30, 2018.
 
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How much does it cost to attend the How I Built This Summit?

General admission to the summit costs $599 with early bird pricing until May 31 (regular price: $699). Included in this ticket is all Main Stage, Skills Track, and Support Track programming, breakfast, a peer networking lunch, and coffee break.

Premier tickets cost $899 with early bird pricing until May 31 (regular price: $999), which includes all of the above benefits, plus a Premier reception hosted by Guy Raz and the How I Built This team the night before the summit, a one-on-one mentoring session (mentor announcements and assignments to be made closer to summit date), and Premier seating for the Main Stage keynote conversations.

All ticket sales are final with no refunds. However, tickets may be transferred to another person before 11:59pm Pacific Time on September 30, 2018 for a $50 administrative fee.

 
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We’re creating a new place for the How I Built This community to congregate, celebrate, and commiserate. Join the How You Built That community group on Facebook to connect with innovators and business owners around the world. It’s a place where you can exchange ideas, advice, and encouragement with fellow builders. We hope to see you there!

Excited about the summit? Follow the conversation with #HIBTSummit.