Building a Values-Based Business Webinar with Gary Erickson

Watch a webinar featuring Guy Raz in conversation with Clif Bar’s Gary Erickson on building a values-based business.

Building a business that reflects your values creates a more satisfying and meaningful founder journey, and values-based businesses clearly resonate with today’s consumers, particularly millennials and GenZ. Join other idealists and builders to learn how you can do business and do good from a founder who was doing it before it was on trend.

Gary, along with his wife, Kit Crawford, are owners and co-CEO’s of Clif Bar & Company, a leading maker of organic foods and drinks for people on the go. As the leaders of a family- and employee-owned company, Gary and Kit developed a business model that aims to integrate social and environmental responsibility into every area of their business.

NPR's How I Built This Summit and How I Built This Webinars are supported by GoToMeeting.

This live webinar occurred on Tuesday, November 12 at 2 p.m. E.T.