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 Photograph by Kara Frame/NPR

Photograph by Kara Frame/NPR

GUY RAZ

Creator and Host of How I Built This

The creative force behind How I Built This, Guy Raz is an entrepreneur at heart. As a journalist, storyteller, and creator, he brings to his work a characteristic style that has been honed in the field, on the air, and in top podcasts like TED Radio Hour and Wow In The World.


MAIN STAGE SPEAKERS

 
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 Photograph courtesy Joe Gebbia

Photograph courtesy Joe Gebbia

JOE GEBBIA

Co-Founder of Airbnb

Joe Gebbia is the co-founder and CPO of Airbnb, serving on the Board of Directors and Executive staff, while leading Samara, Airbnb’s in-house design and innovation studio. Airbnb’s groundbreaking service began in his San Francisco apartment and spread to 4.5 million+ listings in more than 191 countries, creating a new economy for thousands of people around the world. His lifelong appreciation for art and design led him to the Rhode Island School of Design (RISD), where he earned dual degrees in Graphic Design and Industrial Design. Gebbia now serves on the school’s Board of Trustees.


 Photograph courtesy Jennifer Hyman

Photograph courtesy Jennifer Hyman

JENNIFER HYMAN

Co-Founder of Rent The Runway

Jennifer Hyman is the co-founder and Chief Executive Officer of Rent the Runway, a company that is disrupting the $1.7 trillion fashion industry by introducing clothing rental as a utility in women's everyday lives. In her role, she sets the strategic priorities and leads the company in growing all areas of the business, including marketing, technology, product, logistics, and analytics. She co-founded Rent the Runway in 2009 with Jennifer Fleiss, and has since raised over $190 million in venture capital, growing the business to 8 million members, 1,200 employees (which is over 70% female and 70% minority) and 500 designer brands. As the CEO, Jennifer has built Rent the Runway from an idea into a profitable, high-growth company – and one of the most beloved brands in the U.S.


 Photograph courtesy Katrina Lake

Photograph courtesy Katrina Lake

KATRINA LAKE

Founder of Stitch Fix

Katrina is the founder and CEO of Stitch Fix. Prior to founding the company in 2011, Katrina managed the blogger platform at Polyvore, a fashion e-commerce company, and served as an associate at The Parthenon Group, a consulting firm, and Leader Ventures, a venture capital firm. She also serves on the Board of Directors of GrubHub, Inc., an online and mobile food delivery service. Katrina holds a B.A. in Economics from Stanford University and an M.B.A. from Harvard University.


 Photograph courtesy Adam Lowry

Photograph courtesy Adam Lowry

ADAM LOWRY

Co-Founder and Chief Greenskeeper of Method; Co-Founder and Co-CEO of Ripple Foods

Adam Lowry is co-founder & co-CEO of Ripple Foods. Ripple is disrupting the $100+ billion dairy market with plant-based milks that are high in protein, low in sugar, and delicious. Prior to Ripple, Adam was co-founder of method products, PBC, the leading innovator in sustainable home cleaning products. Adam has also worked as a climate scientist at the Carnegie Institution for Science, where he developed software products for the understanding of climate change.


 Photograph courtesy Lisa Price

Photograph courtesy Lisa Price

LISA PRICE

Founder of Carol's Daughter

With $100, her own kitchen, and a determination to follow her dream, Lisa Price, founder of Carol's Daughter, Inc., grew her beloved hobby of creating fragrances, creams, and oils into a multi-million beauty empire. In 1994, the burgeoning entrepreneur founded Carol's Daughter, a natural hair care product company that she named for her mother. The company’s high-quality collection started an industry-wide movement in natural beauty products, and placed Price as a pioneering figure in the space.


 Photograph courtesy Eric Ryan

Photograph courtesy Eric Ryan

ERIC RYAN

Co-Founder and Brand Architect of Method Products; Co-Founder of Olly

Eric makes soap. Really nice-smelling soap that's non-toxic and good for the planet. It’s really beautiful, too. He and his high school buddy Adam started method in 2001 and have since built it into a global industry leader for both design and sustainability. Most recently, Eric has shifted from soap maker to pill pusher with the launch of Olly, a new start-up with the goal of disrupting the nutritional supplement category. Eric has been named an eco-leader by Vanity Fair, an eco-revolutionary by Time, and Person of the Year by PETA. He was also a recipient of the Clinton Global Citizen Award and was named to Fortune’s 40 under 40. Sadly, he is now over 40.


 Photograph courtesy John Zimmer

Photograph courtesy John Zimmer

JOHN ZIMMER

Co-Founder of Lyft

John Zimmer is the co-founder and President of Lyft. His interest in transportation began in college, where he learned that cars remain parked 96% of the time and only occupy 20% of their seat space when in use. After graduating first in his class from Cornell’s School of Hotel Administration, John spent two years at Lehman Brothers. In 2008, he left Lehman to rideshare his way from New York to San Francisco and join co-founder Logan Green in launching Zimride, and eventually Lyft. With Lyft, John’s goal is to improve people’s lives by creating transportation and cities that are more affordable, sustainable, and community-oriented.


TRACK SPEAKERS

 
 
 Photograph courtesy Morra Aarons-Mele

Photograph courtesy Morra Aarons-Mele

MORRA AARONS-MELE

Author of Hiding in the Bathroom

Morra Aarons-Mele is the author of Hiding in the Bathroom: A Roadmap to Getting Out There (When You'd Rather Stay Home). She is the founder of award-winning social impact agency Women Online, hosts the podcast Hiding in the Bathroom, and created the influencer network The Mission List. She was founding Political Director for BlogHer.com and has written for the Harvard Business Review, FastCompany, O the Oprah Magazine, Forbes, the Wall Street Journal, The New York Times, and The Guardian. As a blogger covering women, politics, and work, she has written extensively about events from the White House to the campaign trail to Harvard Law School. Morra is a graduate of Brown University and the Harvard Kennedy School, and lives in Boston, Massachusetts.

Support Track Speaker: Networking for Introverts


 Photograph courtesy Cheryl Contee

Photograph courtesy Cheryl Contee

CHERYL CONTEE

CEO and Co-Founder of Fission Strategy

Cheryl is the CEO and co-founder of Fission Strategy, and the co-founder of Attentive.ly and #YesWeCode. Attentive.ly, a social listening and marketing automation tool for nonprofits, was the first tech startup with a black female founder to be acquired by a NASDAQ company (Blackbaud) in June 2017. Fission contributed to building early source code for Crowdtangle, a social media analytics software to help publishers around the world measure their performance on social media and identify great stories. Facebook acquired Crowdtangle in Jan 2017. Fission is the rare social enterprise that has participated in two successful startup exits.

Support Track Speaker: Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)


 Photograph courtesy Anil Dash

Photograph courtesy Anil Dash

ANIL DASH

CEO of Fog Creek Software

Anil Dash is an entrepreneur and activist who’s trying to make tech more ethical and inclusive. He is CEO of Fog Creek Software, the creators of Glitch, a friendly community that empowers anyone to build the app of their dreams. Dash advised the Obama White House’s Office of Digital Strategy and was formerly a columnist for Wired. Today, he is a board member and advisor for startups and non-profits like Stack Overflow, the Lower East Side Girls Club, Medium, and DonorsChoose. The New Yorker described Dash as a “blogging pioneer” for his personal website, which he started in 1999. He collaborated with Hamilton creator Lin-Manuel Miranda on one of the most popular Spotify playlists of 2018, and @anildash is the only account ever retweeted by both Bill Gates and Prince.

Support Track Speaker: Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)


 Photograph courtesy Fritz Desir

Photograph courtesy Fritz Desir

FRITZ DESIR

Design & Strategy Director of Fuel by McKinsey

Fritz leads Fuel by McKinsey's Ignition and Fuel Access programs which leverages the knowledge and expertise of the firm’s global network to help early-stage companies and their funders solve their most impactful problems.

Using a combination of design, strategy and technology Fritz specializes in helping entrepreneurial companies solve hard problems in creative ways to unlock growth. In his over 18+ year career as an experience designer and strategist he has led engagements for various world-class brands in financial services, consumer electronics, pharmaceutical, consumer packaged goods and insurance industries.

Outside of the office you can find Fritz working on his drawing and coding skills as well as trying to up his ultimate frisbee game (hopefully not all at the same time).


 Photograph courtesy Mandela SH Dixon

Photograph courtesy Mandela SH Dixon

MANDELA SH DIXON

Founder and CEO of Founder Gym

Mandela SH Dixon began her career in Silicon Valley founding a successful startup in 2011. She was the Global Director of Startup Weekend Education, the world’s largest edtech entrepreneurship initiative. Mandela was the Founding Portfolio Services Director at venture firm Kapor Capital, where she supported over 120 tech startups. Mandela is currently the Founder & CEO of Founder Gym, the leading online training center for underrepresented founders.

Mandela is a graduate of First Round Capital's Angel Track. A noted speaker, she has been recognized on the Forbes 30 Under 30 and LinkedIn Top 10 Voices in Venture Capital and Startups lists.

Skills Track Speaker: Which Funding Routes Are Right for Your Business?


 Photograph courtesy Corey Ford

Photograph courtesy Corey Ford

COREY FORD

Co-Founder and Managing Director of Matter

Corey Ford is the co-founder and managing director of Matter, a start-up accelerator for entrepreneurs building scalable media ventures that strive to create a more informed, empathetic, and inclusive society. Matter invests seed capital and provides intensive support through a human-centered, prototype-driven start-up accelerator in San Francisco. Prior to Matter, Corey built Runway, a pre-team, pre-idea incubator for entrepreneurs at Innovation Endeavors. He also taught design thinking innovation at the Institute of Design at Stanford University, commonly known as the d.school. Corey began his career in public broadcasting, managing the production of 17 films for the series FRONTLINE, earning an Emmy and duPont-Columbia Gold Baton Award along the way.

Skills Track Speaker: Using Design Thinking to Plan Your Business


 Photograph courtesy CRV

Photograph courtesy CRV

SAAR GUR

General Partner of CRV

Saar Gur is general partner of CRV, an early-stage venture capital firm based in Palo Alto. He loves working with founders of high-impact businesses and helping them succeed. As an investor, Saar has been involved with early investments in companies like Patreon, Oportun, Ring, DoorDash, and ClassPass, and acquisitions including MileIQ, Viki, Orchestra/Mailbox, and Admob. Prior to joining CRV, he helped found Brightroll, which went on to be acquired by Yahoo. Saar is a graduate of the University of Wisconsin-Madison and the Stanford Graduate School of Business, and is a Fellow of the 2017 class of the Finance Leaders Fellowship. He is also a member of the Aspen Global Leadership Network.

Skills Track Speaker: User Acquisition


 Photograph courtesy Melissa Leachman

Photograph courtesy Melissa Leachman

MELISSA LEACHMAN

Corporate Marketing Director of LogMeIn

Melissa Leachman is a high-energy, results-oriented leader with over 15 years of marketing in leading global technology companies. At Logmein, she is overseeing lifecycle marketing from acquisition to retention for the Communication and Collaboration business unit (GoToMeeting, GoToWebinar, Join.me etc). She has a passion for delivering amazing customer experiences though analytics and data-driven decision making.

Skills Track Speaker: Understanding the Marketing Funnel+Customer Segmentation=Your Growth Strategy

* GoToMeeting provided Melissa Leachman as a speaker on the Skills Track in the hope it will add additional perspective on the issues NPR believes are important to Summit attendees. This sponsored content is part of the support GoToMeeting is providing as a proud sponsor of NPR and the How I Built This Summit. See note.


 Photograph courtesy Ellen Petry Leanse

Photograph courtesy Ellen Petry Leanse

ELLEN PETRY LEANSE

Author of The Happiness Hack

Author, Stanford instructor, and digital pioneer Ellen Petry Leanse harnesses 35 years of impact in Silicon Valley as she works with founders, leaders, and innovators. An alum of Apple, Google, and her own entrepreneurship, she balances her deep understanding of innovation with work in neuroscience, design thinking, and mindfulness practice. Ellen has been featured on CNN and The Today Show, and in Time, Vogue, Forbes, Inc., and Business Insider. She’s the author of the bestselling book The Happiness Hack, articles on leadership and gender equality, and a groundbreaking essay on language and empowerment that has received more than 10 million views.

Support Track Moderator: Overcoming Imposter Syndrome (and Other Entrepreneurial Anxieties)


 Photograph courtesy barre3

Photograph courtesy barre3

SADIE LINCOLN

Co-Founder and CEO of barre3

Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within. Starting in 2008 with the flagship studio in Portland, Oregon, barre3 has grown to include more than 120 franchise studios powered by female entrepreneurs, plus an online-workout streaming-subscriber base in 98 countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success means when it comes to fitness.

Support Track Speaker: Building Great Culture from the Get-Go


 Photograph courtesy Carolina Huaranca Mendoza

Photograph courtesy Carolina Huaranca Mendoza

CAROLINA HUARANCA MENDOZA

Principal of Kapor Capital

Carolina Huaranca Mendoza joined Kapor Capital in 2016. She invests in future work, urban tech, and education. Prior to investing, she was an EiR at Kapor. Carolina began her technology career at SchoolNet; which was sold to Pearson for $230MM. In 2012, she founded Spriggle, a marketplace that helped parents identify educational products for children ages 3-9.

She is a graduate of Cornell and was awarded the Konologie MBA Fellowship at Wharton. Carolina is passionate about closing the gender gap in technology and mentors women technologists. She has been featured in TechCrunch, CNN Money, Univision, SF Chronicle, and USA Today.

Skills Track Speaker: Learn the Lingo: Common Financial and Investment Terms


 Photograph courtesy Minted

Photograph courtesy Minted

MARIAM NAFICY

Founder and CEO of Minted

Mariam Naficy, founder and CEO of Minted, was an early pioneer in e-commerce and crowdsourcing. She founded Minted, a crowdsourced and crowd-curated design marketplace with the mission of being an online retailer that stays fresh and ahead of design trends. Minted now operates its direct-to-consumer brand, as well as a platform for licensing and wholesaling to other retailers. In 1998, she co-founded Eve.com, the first online cosmetics retailer, and sold it successfully two years later. Mariam sits on the boards of Yelp and Every Mother Counts, as well as the Stanford Graduate School of Business Advisory Council. She was named one of the 100 Most Creative People in Business by Fast Company in 2014, and one of Fortune magazine’s Most Powerful Women Entrepreneurs in 2009.

Skills Track Speaker: Which Funding Routes Are Right for Your Business?


 Photograph courtesy Natalia Oberti Noguera

Photograph courtesy Natalia Oberti Noguera

NATALIA OBERTI NOGUERA

Founder and CEO of Pipeline Angels

Dubbed "The Coach" by Marie Claire, Natalia Oberti Noguera is founder and CEO of Pipeline Angels, a company that’s changing the face of angel investing and creating capital for women and non-binary femme social entrepreneurs. She is also creator and host of Pitch Makeover, a podcast on pitching and investing that spotlights startups launched by women, non-binary people, and men of color. She holds a B.A. in Comparative Literature and Economics from Yale. Inc. magazine selected Natalia as one of The Most Impressive Women Entrepreneurs of 2016, and Latina.com included her in their list of 25 Latinas Who Shine in Tech.

Skills Track Speaker: Perfecting Your Investor Pitch


 Photograph courtesy Larissa Shapiro

Photograph courtesy Larissa Shapiro

LARISSA SHAPIRO

Head of Global Diversity and Inclusion of Mozilla

Larissa Shapiro is a leader in diversity and inclusion in open source technology. She is a catalyst for innovation at Mozilla, where she coaches and advises senior leaders on diversity, and works with teams to make sure the culture is as inclusive, respectful, and awesome as it can be. Larissa rewrote the Mozilla Community Participation Guidelines to create a safe and positive community experience for all. She is a proud TechWomen mentor of eight years, having also served on the Alumnae Board and, through the Outreachy program, has mentored many open source contributors from underrepresented groups. Larissa is a founding advisor of the Women’s Alliance for Knowledge Exchange, which empowers global women’s rights NGOs through technical capacity and skill-building programs.

Support Track Speaker: Building Great Culture from the Get-Go


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KUSHAGRA SHRIVASTAVA

Managing Director of Yahoo Small Business, a Verizon company

Kushagra has worked at start-ups and large technology companies for over a decade. Prior to Verizon, he ran product and marketing as the CMO for Kosei, a machine learning and AI ad-tech start-up that was acquired by Pinterest. Previously, Kushagra held several key global product marketing, partnership & strategy roles during an eight-year run at Google where he led global Android apps and games and helped launch Google Play brand.

Kushagra is also an investor and avid supporter of early stage entrepreneurs, and is active in the Xoogler (Ex-Google founders) and startup community. Additionally, he is a fellow at CodeX, The Stanford Center for Legal Informatics and Co-Founder & Chair of Stanford Blockchain Working Group researching law and policy around blockchain and other enabling technologies.

Support Track Speaker: Unveiling the Secrets of Successful Builders

* Yahoo Small Business provided Kushagra Shrivatava as a speaker on the Support Track in the hope that it will additional perspecctive on the issues NPR believes are important to Summit attendees. This sponsored content is part of the support Yahoo Small Business is providing as a proud sponsor of NPR and the How I Built This Summit. See note


MENTORS

 
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 Photograph courtesy Joanna Bloor

Photograph courtesy Joanna Bloor

JOANNA BLOOR

CEO and Founder of The Amplify Lab

Joanna Bloor has more than 25 years’ experience in technology startups in leadership roles at organizations that include OpenTable, CBS Interactive and Pandora. Joanna has established expertise in strategy, sales, and operational development. She is known for helping scale businesses from idea to IPO. Three years ago, she was inspired to create her own startup, The Amplify Lab.

Joanna is a frequent speaker and panel moderator at various industry events performing with and working with organizations such as Salesforce’s Dreamforce, TED (2016, 2018), US Army, Microsoft and 21st Century Fox.


 Photograph courtesy Dorothéa Bozicolona-Volpe

Photograph courtesy Dorothéa Bozicolona-Volpe

DOROTHÈA BOZICOLONA-VOLPE

Principal and Founder of Social Espionage

Dorothéa Bozicolona-Volpe was born in New York City and has lived in Italy, France, Germany, Japan, Sweden, The Netherlands and the United Kingdom. A strategic digital marketing executive, she specializes in developing business through digital, influencer, and social media marketing. Dorothéa teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans. Her business is based on four distinct areas: eCommerce, high-profile personal branding, enterprise social networking, and marketing strategy.


 Photograph courtesy Danny Catullo

Photograph courtesy Danny Catullo

DANNY CATULLO

CEO of Catullo Prime Meats and COO of Perishable Shipping Solutions

Danny Catullo is a serial entrepreneur and is the third generation owner of his family’s butcher business, Catullo Prime Meats (CPM). He led CPM into the e-commerce world over 10 years ago and learned the art selling online and shipping frozen meats direct to consumers. FedEx took notice and Mr. Catullo received the FedEx Small Business Grant in 2014. He began consulting to other businesses helping them ship perishable products safely and cost effectively which led to him co-founding Perishable Shipping Solutions (PSS) in 2016. PSS provides pick and pack e-commerce fulfillment for temperature controlled products with warehouses in Ohio and Nevada. Danny is the COO of PSS and leads daily operations.

* American Express provided this mentor and did not otherwise participate in mentor selection. Premier ticket holders had the option to opt out of being paired with a mentor provided by our sponsor. See note.


 Photograph courtesy Jory Des Jardins

Photograph courtesy Jory Des Jardins

JORY DES JARDINS

Co-Founder of BlogHer and Global Head of Community at ConsenSys

Jory Des Jardins pioneered social marketing as Co-Founder and President of BlogHer. The media marketplace represents thousands of digital influencers, and reached 100 million monthly unique viewers at the time of its acquisition in 2014. Today, she is coalescing corporations, startups, developers, and consumers around a Blockchain-empowered Internet. At ConsenSys she leads a dynamic team of global thought leaders who are mainstreaming Blockchain technology and Ethereum. Among the companies she formally advises are PracticalXR, AIKON, Ternio, and SheWorx.



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EMILY FAIRBAIRN

Co-Founder of Ascend Capital

Emily Fairbairn majored in chemical engineering and worked at Frito Lay as a project manager overseeing a team of employees in the production of snack foods and installation of major capital equipment. She transitioned to an entry-level investment management and financial advisory role at Kidder Peabody, eventually landing a VP title at Merrill Lynch. Emily has over two decades of successful professional investing experience as a co-founder of Ascend Capital, which she grew from $3.3MM of capital under assets to now $3.5 billion. Emily’s investment interests include technology, consumer products, and food concepts.


 Photograph courtesy Fabian Geyrhalter

Photograph courtesy Fabian Geyrhalter

FABIAN GEYRHALTER

Founder and Principal of Finien

Fabian Geyrhalter is a renowned brand strategist and the founder and principal of FINIEN, a Los Angeles-based consultancy that creates strategic, verbal, and visual brand clarity. His client list ranges from high-growth startups to established brands like Warner Brothers, The Bill & Melinda Gates Foundation, Goodwill, W Hotels, and Honeywell. A frequent speaker and mentor to entrepreneurs and marketers worldwide, he is a "Global 100" mentor at the Founder Institute and his book How to Launch a Brand is a #1 Amazon bestseller. His latest book is Bigger Than This – How to Turn Any Venture into an Admired Brand.


 Photograph by David Hawe

Photograph by David Hawe

HEATHER GOLD

Writer and Comic

Heather Gold is a writer and performer whom Boing Boing called “one of our favorite comedians.” Her work on the early web and webcasting at Apple led her to start incorporating interactive elements in her live performances and deliver keynotes on the art of creating genuine connections in a networked world. Heather’s credits include performances at Ars Nova in New York, SF Sketchfest, and South by Southwest, appearances on CBC Radio and an NPR pilot, and work with Automattic and Google. She created and co-hosted the podcasts Morning Jew and TummelVision. Heather is currently working on a new project titled “Everything is Subject to Change.”


 Photograph courtesy Randy Hetrick

Photograph courtesy Randy Hetrick

RANDY HETRICK

Founder and CEO of TRX

Randy Hetrick is the creator of the Suspension Trainer and the founder of TRX, one of the world’s leading training brands. Prior to starting TRX, he held a diverse set of titles including: collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose business earned multiple placements on the rosters of the Inc. 500. He earned a BA from USC, MA from the Naval Postgraduate School, and MBA from Stanford, where he lectures on entrepreneurship, branding, and leadership. Last November, Entrepreneur magazine featured Randy on its list of the 50 Most Daring Entrepreneurs, citing his successful battles against counterfeiters.


 Photograph courtesy David Hornik

Photograph courtesy David Hornik

DAVID HORNIK

General Partner at August Capital

David Hornik is a General Partner at August Capital, where he invests in consumer and enterprise software and services. He has worked closely with startups for the last 20 years. Prior to joining August, he was a litigator at Cravath Swaine & Moore, and a corporate and licensing attorney at Venture Law Group and Perkins Coie. David is the author of the first venture capital blog, VentureBlog, and creator of the first venture capital podcast, VentureCast. He is the founder and producer of The Lobby conferences, a series of events that brings together thought leaders in consumer and enterprise technology. David teaches entrepreneurship and venture capital at Harvard Law School and Stanford Business School. He sits on the boards of numerous technology startups, as well as GLAAD.


 Photograph courtesy Charlene Li

Photograph courtesy Charlene Li

CHARLENE LI

Author and Principal Analyst

Charlene Li is the author of five books including the New York Times bestseller, Open Leadership and the co-author of the critically acclaimed book, Groundswell. She is working on her next book, “The Disruptor’s Agenda,” set to publish February 2019. Charlene is currently a Principal Analyst at Altimeter, and was previously the Founder and CEO of Altimeter Group prior to its joining Prophet. She was named by Fast Company as one of the most creative people in business and is a frequent speaker and advisor to Fortune 500 companies. She is a graduate of Harvard College and Harvard Business School and lives in San Francisco.


 Photograph courtesy Patrick Lin

Photograph courtesy Patrick Lin

PATRICK LIN

Founding and Managing Partner at Primarius Capital

Patrick Lin has over 25 years of financing and investing experience in technology, consumer & healthcare sectors. He is the Founder and Managing Partner of Primarius Capital and the co-founder of Processa Pharmaceuticals. His prior early stage investments included SINA.com ($6B mkt cap) and Stamps.com ($5B mkt cap). He worked on IPOs including E*Trade and Pixar.

Prior to forming Primarius, Mr. Lin spent a decade on Wall Street. Mr. Lin received an MBA from Kellogg Graduate School of Management, a Master of Engineering Management, and a Bachelor of Science in Business Administration from the University of Southern California.


 Photograph courtesy Susan McPherson

Photograph courtesy Susan McPherson

SUSAN MCPHERSON

Founder and CEO of McPherson Strategies

Susan McPherson is a serial connector, cause marketer, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies , a communications consultancy focusing on the intersection between brands and social good, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications.


 Photograph courtesy Lara Merriken

Photograph courtesy Lara Merriken

LARA MERRIKEN

Founder of LÄRABAR

Lara Merriken is the embodiment of the expression: “Anything is possible.” As founder of LÄRABAR, she emerged from a junk-food-junkie past and set out to create—of all things—a health food made only of fruits, nuts and spices. Early on in the development of LÄRABAR, naysayers didn't think she had a chance. But Lara, undeterred, never lost sight of her vision. She set up shop in a small Denver duplex, her manufacturing equipment limited to a rolling pin and a Cuisinart. Five years later, LÄRABAR was a top-selling energy bar and sold to General Mills, where Lara serves today as an advisor and face of the brand.


 Photograph courtesy Gina Pell

Photograph courtesy Gina Pell

GINA PELL

Content Chief at The What

Gina Pell is an award-winning Creative Director and tech entrepreneur. She is currently Content Chief of The What List, a fast-growing email newsletter and women’s community. Pell coined the term “Perennials” to describe ever-blooming people of all ages who are not defined by their generation. Gina also founded Splendora in 1999, a pioneering digital women’s platform which was acquired by Joyus in 2011.


 Photograph courtesy Asha Richardson

Photograph courtesy Asha Richardson

ASHA RICHARDSON

Interactive Manager at Youth Radio

Asha Richardson runs the Interactive team at Youth Radio, where she co-founded the Innovation Lab In 2010, with support from NSF and the MacArthur Foundation and partnership with MIT’s App Inventor and Cornell Tech. Asha represents Youth Radio nationwide through industry, community, and academic events that aim to diversify tech of the future. Her driving passion is to help youth of color develop expertise in data and computer science to make the changes they seek in the world. Asha is both a developer and designer and project-manages teams of young people through cycles of reporting, coding, and design to create mobile apps and interactive news stories for outlets including Google Play, The Atlantic’s City Lab, and NPR.


 Photograph courtesy Ronda Scott

Photograph courtesy Ronda Scott

RONDA SCOTT

Partner at General Catalyst

Ronda Scott is the Content and Communications Partner at General Catalyst, a venture capital firm with approximately $5 billion in total capital raised. She works with GC’s investors and portfolio companies to help them hone their messaging and get their stories told. Prior to joining GC, she led communications for the globally-popular productivity app Evernote. A veteran of the “dot boom,” Ronda managed early online communities for Excite.com and LucasArts and worked with music streaming pioneers, Rhapsody and Sonos. Ronda earned a degree in international relations with a concentration in development from Boston University.


 Photograph courtesy Brian Scudamore

Photograph courtesy Brian Scudamore

BRIAN SCUDAMORE

Founder and CEO of 1-800-GOT-JUNK?

Brian Scudamore is an entrepreneur who has always taken the road less travelled. At 19 years old, he pioneered professional junk removal with 1-800-GOT-JUNK?, now a $200 million (and growing) company. He took what he learned from that success and leveraged it to create three more franchised brands: WOW 1 DAY PAINTING, You Move Me, and Shack Shine. Brian learned the ins and outs of business by running his own, and he believes that anyone with a vision to do something awesome can do the same. His brands have made appearances on everything from Oprah to CNBC, and he’s a regular contributor to Forbes.


 Photograph courtesy Sarah Weiner

Photograph courtesy Sarah Weiner

SARAH WEINER

Founder and Director of Good Food Foundation

Sarah Weiner got her start at Slow Food in Italy. Working with Alice Waters at Slow Food Nation, she helped create the largest sustainable food gathering ever to take place in the USA. In 2010, Sarah launched the Good Food Awards, a celebration of craft food and drink producers who create tasty, authentic, and responsible products. With over 2,000 entries from all 50 states, winning a Good Food Award is considered the highest honor a food crafter can obtain, and it is not unheard of for winners to double or triple their annual sales.


 Photograph courtesy Mallun Yen

Photograph courtesy Mallun Yen

MALLUN YEN

Co-Founder and COO of SaaStr

Mallun Yen is a technology executive and advisor who has launched and scaled companies, transformed markets by disrupting industry conventions. Mallun has created vibrant communities, including SaaStr, the world’s largest community for b2b software founders, innovators and investors. Her nonprofit, ChIPsNetwork.org, advances and connects women in technology, law, and policy. She was part of the founding team that took venture-backed RPX Corporation public less than three years after inception. As operating partner for SaaStr Fund, she advises multiple fast-growing startups. She has also taught at Stanford University and is on the board of directors of KQED.

NOTE: In addition to essential financial support for the How I Built This Summit, many of the event sponsors are supplementing the talks and sessions curated by NPR staff by bringing in additional participants to share insights and learnings from their time working with our sponsors and/or sponsor customers and clients who are in the midst of their own entrepreneurial journeys. NPR welcomes these additions to the Summit programming and hopes attendees take advantage of these opportunities. NPR has clearly designated any content influenced by a sponsor as “Sponsored Content” so feel free to thank sponsor representatives for their contributions to the How I Built This Summit whenever you see that designation.

Speakers, mentors, and schedule subject to change.